From past workshops store, MOM, now branded stores, chain stores, bakery market in China has been undergoing a generation change, bakery market in China now is about to usher in a new round of reshuffle. With income increasing, trends must be high quality, the pursuit of health. Huang Li said, Taiwan's major bread brand 3-5 will achieve faster development in the future, reshuffle is inevitable.
Currently the bread market, industry concentration is low, corporate number and dispersed is still missing. Less well-known bakery brands operating across the region, most bread production workshops belonging to local small and medium enterprises in the region, production and sales of smaller production dominated by small-scale production, although the number of such enterprises, but the professional and technical levels. The other hand, as Beijing bakery products in the diet of consumers focus on more obvious, endless new bakery brand bread category trend to hundred flowers contend, bakery market competition will become more intense.
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