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International Brands Continued To Pour Into China's Chocolate Market Patterns Or Change

- Mar 23, 2017 -

On December 25, 2016, America's leading food manufacturer billion HIV/AIDS international announced, worth about $1 billion of its chocolate brands "good cards" China official. It involved marking China's chocolate market, weak foreign situation further improved brand to carve up the world of the chocolate market in China has been formed.

Insiders say millions of HIV/AIDS will be the wonderful cards, on China's market, the significance is multiple. Under the influence of environment in these two years, progressive slowdown in the FMCG category food overall, magicard card entered, will pull the chocolate category development, creation of new sales and market share.

Statistics show over the past two years, Mars, Ferrero, Nestlé to occupy China's chocolate market share in the first three. In 2015, they occupy a market share of about 67.3%.

Tianjin entry-exit inspection and Quarantine Bureau of statistics data also showed, with the development of Sino-Western cultural exchanges enhanced, chocolate holiday market in China and its products become an important commodity. As of mid-December 2016, Tianjin Port imported chocolates and 7112 tons, an increase of 16.6%. Tianjin entry-exit inspection and Quarantine Bureau said Tianjin Port and imported chocolate products come mainly from Belgium, Germany, Poland, Turkey, Italy, the United States, South Korea and other countries and regions. Statistics show that, in order to meet the market needs of the Christmas and new year's day, in November 2016 alone imported 1209 at Tianjin Port tons of chocolate and its products, an increase of 61.5%. As after the Spring Festival and Valentine's day draws near, related to imports to an all-time high.

According to reports, China imported chocolate on the market is divided into dark chocolate, milk chocolate and white chocolate. Brownie, chocolate, wafer chocolate, chocolate is chocolate products. Not difficult to find, in major commercial cities across almost can see the figure of imported chocolate. Food imports Beijing shopping mall Sales Department official told reporters that, although two years China's chocolate market growth overall slowed, but high-end chocolate sales are on the rise. Especially young people focus on Western festivals, high-quality chocolate is more popular, the international giant in China's scramble to raise.

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